Constant Contact remains one of the most popular email‑marketing and automation platforms, and a lot has changed since our original 2022 write‑up. This 2025 refresh dives into the latest features, pricing and use‑cases—without losing the hands‑on insights you loved the first time.
If you’re brand‑new to list building, start with our affiliate‑marketing beginners guide. Already overwhelmed by hype? Bust some affiliate‑marketing myths first. Ready? Let’s unpack Constant Contact.
Quick‑Look: What’s new in 2025?
- AI subject‑line generator & send‑time optimisation now built in.
- SMS marketing available on Standard & Premium plans.
- Three‑tier pricing—Lite, Standard & Premium—replaces the old “Email / Email Plus”.
- Deeper Shopify & WooCommerce integrations + in‑app ad‑platform cloaker support for compliant tracking.
Below you’ll find an updated walkthrough of features, security, support and the new pricing model. For comparison with alternatives, see our GetResponse review or the Sendinblue 2025 review.
Constant Contact Overview
Founded in 1995 in Waltham, MA, Constant Contact serves 600k+ customers worldwide. The platform is best known for its beginner‑friendly drag‑and‑drop builder, but in 2025 it also packs AI tools, SMS, and e‑commerce automations.
CAN‑SPAM compliance keeps deliverability high (97 % in 2025). Pair that with the best VPN services to secure your workflow and you’re set for serious list building.
Key Features (2025)
– Marketing Automation
Set welcome series, anniversary coupons, or resend‑to‑non‑openers with a few clicks. Want to promote info products? This dovetails perfectly with our guide on promoting ClickBank products for free.
- AI send‑time optimisation (Standard + Premium).
- Pre‑built workflows for webinar, cart‑abandon and affiliate launches.
Contact & List Management
Upload CSVs or sync directly from Outlook, Gmail or Shopify. Segmentation now supports 30+ conditions including lifetime value and AI‑predicted churn.
Need rock‑solid hosting for landing pages? Review current website‑hosting costs before scaling traffic.
– Analytics & Reporting
Real‑time dashboards cover opens, clicks, ROI and even revenue attribution for connected stores. Schedule reports to Slack or email.
– Templates & Editor
400+ mobile‑responsive templates plus an upgraded drag‑and‑drop editor—no code required. AMP for Email blocks let subscribers RSVP or purchase without leaving the inbox.
– Apps & Integrations
Over 5,000 integrations, including WordPress. You can embed sign‑up forms or sync WooCommerce purchase data—all without leaving the Constant Contact dashboard.
2025 Pricing Plans
Prices below are for up to 500 contacts; tiers scale with list size.
- Lite — from $12 / month: drag‑and‑drop emails, basic automation, 1 user.
- Standard — from $35 / month: AI send‑time, subject‑line A/B, contact segmentation, SMS (add‑on), 3 users.
- Premium — from $80 / month: advanced automation paths, dynamic content, marketing CRM, 10 users.
All plans include a 60‑day free trial (U.S./Canada) or 30‑day trial elsewhere.
Additional features of Constant Contact
- A/B Testing (subject lines) and dynamic content
- Audience targeting & segmentation
- Auto‑responders & drip campaigns
- Campaign management & scheduling
- CAN‑SPAM compliance & spam checker
- Social posting & post scheduling
- Template management
- Website builder + hosting add‑on (check hosting costs guide)
Pros & Cons (Snapshot)
Pros
- Fast, beginner‑friendly UI with 97 % deliverability.
- AI tools & SMS marketing on mid‑tier.
- Deep e‑commerce and WordPress integration.
- Unlimited sends + generous free trial.
- 24/7 chat & phone support.
Cons
- A/B testing limited to subject lines (content testing in beta).
- No per‑recipient local‑time scheduling (workaround: AI send‑time).
- Lite plan lacks full automation paths.
FAQs (2025)
Q1 · Is Constant Contact a CRM now?
It still focuses on email & digital marketing. However, the Premium tier includes a lightweight CRM module for pipeline and task tracking.
Q2 · Constant Contact vs Mailchimp in 2025?
Mailchimp remains stronger for multichannel ads, while Constant Contact wins on live support, WordPress integration and ease of use. Check our Sendinblue review for another budget option.
Q3 · Contact limits?
No hard cap—pricing scales with list size, but you can house unlimited contacts on one list.
Q4 · Duplicate removal?
Yes. The system automatically de‑dupes and honours global unsubscribes.
Q5 · Primary use‑cases?
SMBs that want all‑in‑one email + SMS + basic CRM without complexity.
Conclusion
Constant Contact keeps evolving. If you’re a solopreneur, blogger or non‑profit, the Lite plan may be all you need; larger teams will appreciate Standard or Premium. Pair it with strategic content—see our ClickBank promotion guide and pro tips on scaling affiliate revenue—and you’ll have every piece of the puzzle ready to grow your list and revenue in 2025 and beyond.
Good luck, and see you on the growth charts!
