Constant Contact is one of the most powerful marketing automation and email marketing solution. It helps your business to get more proficient by using email and social advertising to acquire, convert and retain customers. Everyone wants to get an accurate solution for emails and marketing. So, with the help of this article, we are talking about Constant Contact Review 2022.
We only believe in transparency. So, with this review, we are focusing on every aspect of Constant Contact to help you while making the right decision for your business or website. But before further moving, let us understand some important points that we should look at while choosing an email provider. These points are:
- Customer Support
You should choose a provider that provides the best security and features. Using email marketing with a reliable pricing plan and along this will get good customer support to clear your queries.
Let us start by understanding Constant Contact.
Constant Contact is easy to use and beginner-friendly email marketing service in the market. It is designed to perform simple operations with mobile optimization templates and simple drag and drop editors. Through this, you can create sign-up forms, collect emails, contact information, email lists, and email campaigns, and analyze the real-time data.
Constant Contact was founded in 1995 by Randy Parker and is located in Waltham, United States. Constant Contact is primarily designed to help small and medium-sized businesses. Now, they have more than 600,000 customers, and it is one of the largest email marketing software providers across the Globe.
They are famous for their versatility, attractive templates, and broad feature sets. They pushed their limits and include surveys, deals, social media, and event marketing tools along with email marketing.
You will get compliant with CAN-SPAM laws while using Constant Contact. Through this, your email will not goes to the spam folder. It is a crucial part for bloggers, marketers, and small business owners.
If you are new to email marketing, then formerly Constant Contact will guide you in building your first email list. It is very beneficial to understand email marketing as a beginner.
As you sign up for a free account, Constant contact will offer you a setup process in which you need to select an industry that best fits your business. It will take you a couple of minutes. Once you completed those steps, you will get:
- Industry-specific suggestions and email marketing strategies to grow your business.
- Promotion and content ideas that help you to get conversions
- Email templates designs
- To know other success stories to grow your business.
These are the things you will get once you complete the Constant Contact setup process. They also offer intuitive management tools, social media features, and various resources ready to help your business with marketing.
Now, let us have a look at the Constant Contact features review for 2022.
Constant Contact features review
Here, we are discussing the majority of features that will help your business to reach another level. So, have attention.
– Marketing Automation
Constant Contact will allow users to set up welcome emails, autoresponder series, and many more emails to automatically send emails to contacts. Once you set the customized emails, you do not need to worry until you need to modify them again.
Some other things that you can easily do with the email automation with Constant Contact.
- Once your user signed up for newsletters, then set an automatically send a welcome email.
- Use email series to nurture your leads by sending automated emails.
- Automatically resend emails to those who did not open your last emails.
- Automatically send birthday and anniversary emails to subscribers as they fill out the required form.
With a constant contact management solution, they provide all the tools that help to organize the subscribers into a contact list. You can upload a text file or spreadsheet for automatic processing, and even you can directly import contacts from Outlook or Gmail. They clean the lists and avoid the duplications of contact.
– Statistical Management
They provide detailed reports to show the statistics on the number of clicks, un-subscribers, forwards, opens, spam reports, and so on. You will see all these statistics a graphically displayed on your dashboard. Even you can customize the spreadsheet to export the data you want.
– Customized Email Templates
Constant Contact will offer over 400 beautifully designed templates that are easy to edit and fully customizable. Even all the templates are mobile responsive, so this makes sure that your emails will look great on all devices.
They also offer different categories so that you can quickly locate a template of your type and immediately send it to your mail list. It makes this easy to use for beginners as they do not know enough about emails.
– Drag and Drop Editor to create responsive email templates
To edit your email template, you require comfortable features to create a pleasant email template. They said, what you see is what you get. Yes, this is true. So, they make it easy to create customized and engaging emails.
You can easily drag and drop the elements like text, images, buttons on your email template, and even you can rearrange the order to edit your text and make it an eye-catcher.
– Analytics Report
You will get an analytics report to track your email marketing results in real-time. With real-time insights, you will understand how your email marketing is working. You can track and check your open emails, clicks, bounces, spams, un-subscribe rates, and many more.
Its report guides you as to which email is working best and which email is doing good. Through this, you can analyze your user behaviour by opening rate. It is often good to send emails when your user is highly capable of reading emails. Otherwise, your mail faces a tough time catching their eyes. So, through the Constant Contact email analytics report, you will get guidance on how your email is working and how you improve your emails to increase the open rates.
– Apps and integrations to grow your online business
If you want to own an eCommerce store or already running an online business, then Constant Contact will offer you more than just email marketing. They provide compelling apps and integration features. You can easily sync your email account with your apps or service partner such as Shopify, WooCommerce, BigCommerce, WordPress plugins, and many more.
You can grow your email list, and update contacts in your constant contact account. Make your website or social media presence more effective by connecting your Constant contact email account with other small business tools.
– Integrate your WordPress Website
As you set up your Constant Contact account, you can join your visitors to the email list by entering their email addresses. Even you can also copy and paste the sign-up form code from your Constant Contact to your website. By using a contact form from the WordPress plugin, makes your workflow even smoother and faster.
You can easily add constant contact sign-up forms to your WordPress site without a single line of code. You can create, manage and track your Constant Contact account within your WordPress dashboard, even without needing to log in to your constant contact account.
It let you create segments based on users who have received, opened, and clicked on your emails. You have information about your users such as full names, addresses, age, gender, and other things. Then you can quickly search and sort through your contacts with email, source, date added, job title, company name, location, and whether they subscribed or not.
With the more advanced feature of Constant Contact, you can find contacts directly and even tag your contacts to make them easier to find. Constant contact offers pretty effective segmentation through which you can create a filter based on what you know about your subscribers.
– Security and Certifications
Right now, it is beneficial to have adequate security and certifications for your website. Cybersecurity plays an essential role in saving the consumer database by misusing it. High-profile data leaks or hacks might result in a massive fine for businesses. It might fail in protecting its customer data. So, before going further first check, what are the security and certification policy they are following.
Constant Contact offers GDPR Compliant, SSL TLS Encryption, and EU-US Privacy Shield to protect your customer’s valuable information.
These are the main features Constant Contact offers. Now, here I am sharing the other list of features that Constant Contact also offers.
Additional features of Constant Contact
- AB Testing
- Audience Targeting
- Automated Publishing
- Campaign Management
- CAN-SPAM compliance
- Contact Database and Management
- Customer surveys
- Content Management
- Spam Blocker
- Drip Campaign
- Dynamic Content
- SEO management
- Post Scheduling
- Template Management
- Website Management and many more
Till now, we have understood the features of Constant Contact. How can you create an astonishing email that is good to go? Now, let us have a look at the benefits of Constant Contact.
Benefits of Constant Contact
They offer tons of valuable features that allow marketers to create impressive emails, optimize contact management, and many more. With Constant Contact, you can easily segment your contacts to improve the engagements and even track and report the metrics to meet your campaign goals.
Through this, you can look deeper into the performance of your emails and find out which emails are performing good and which email requires adjustments. With this, you can improve the campaigns you create and the segments of your email list. The other benefits of using Constant Contact are:
- You can easily create and edit emails
- They provide automated email marketing campaigns
- You get free integration with eCommerce
- Their easy social media marketing makes your work more comfortable
- You can easily track your emails and ads on a real-time basis
- They provide more interactive marketing campaigns
- You will get 24/7 customer support
Now, you understood about features and Constant Contact benefits. You might wonder what will Constant Contact cost you? Is this affect your pocket or not? So, let us find it out.
The pricing plan of Constant Contact
Constant Contact offers two different types of plans that you can choose. So, let us have a deeper look at their pricing plan.
The email pricing plan is suitable for small businesses and organizations. Those looking to create professional emails, build customer relationships and drive actual results.
In this plan, you will get access to up to 3 users at a time, unlimited monthly email sends, sign-up forms, apps and integrations, customizable templates, industry-specific templates, tracking and reporting, eCommerce marketing, and many more. This plan will cost you only $20 per month.
2. Email Plus
Email Plus plan is for small businesses and organizations. Those are ready for better results with automated emails and other powerful features that engage audiences.
In this plan, you get access to up to 10 users at a time, countless emails send monthly, sign-up forms, customizable templates, eCommerce marketing, contacts database, automated email behavioral series, dynamic content, social posting, landing pages, and many more. This plan will cost you only $45 per month.
So, choose them wisely according to your business requirements and needs. Now, let’s look at the last portion of Constant Contact Review 2022 is pros and cons.
Pros and Cons of Constant Contact
- They offer 30 days free trial with no credit card is required. If you are living in the US and Canada, then you can enjoy 60 days of free trial with no credit card is required.
- You will get award-winning support
- They are simple and easy to use so that you can create a professional email for your business.
- You will get one-click integration with WordPress, e-commerce, social media, and other websites.
- You can send unlimited messages per month
- They offer various attractive templates and features.
- You will get limited A/B testing and only allow to test email subject lines.
- You can not schedule messages based on the recipient’s local time.
- They offer free trial plans but don’t have free plans.
In this Constant contact Review 2022, we have discussed every aspect that a beginner must know. You might have some questions raised in your mind and wondering about their answer. So, don’t be panic! Here we are going to discuss some frequently asked questions that will be helpful for you.
Frequently Asked Questions
Ques 1. Is Constant Contact a CRM?
Ans It is an email marketing software. They often include some advanced contact management functionality which is present in many CRM. Overall Constant Contact has some functionality lookalike CRM, but Constant Contact is not a CRM.
Ques 2. Is Constant Contact works better than Mailchimp?
Ans It only depends upon what you are looking for and what is best for your business. Both have intuitive, easy to use, and many great features, but Constant Contact has more advanced contact management features. Therefore, Mailchimp is better at segmenting contacts.
Ques 3. Does Constant Contact have a contact limit?
Ans No, Constant Contact will not encourage to provide a contact limit. They offer an unlimited number of contacts you can add to one list. Even you can have a list with as many contacts as they don’t break up the list into different lists.
Ques 4. Does Constant Contact remove duplicate contacts?
Ans Yes, Constant Contact automatically removes the lists with the same person spread over multiple lists. If any contact is un-subscribed, then it automatically removes the contacts from all lists and will place contacts within the un-subscribed list.
Ques 5. What is Constant Contact used?
Ans Constant Contact is an online marketing company that focuses on launching and monitoring email marketing efforts, and build a website and online stores while utilizing social media platforms. It is the best service provider for small business owners to run their business smoothly online.
Lets now move ahead to the conclusion of Constant Contact Review 2022
Constant Contact is one of the best options for beginners, bloggers, small business owners, and non-profit organizations. Those who want to build an email list and manage plus track their results in one place. So, you prefer Constant Contact.
In this Review article of Constant Contact, we have discussed the main features that will help your business grow. It is hard to select the best service provider in one go. But now, it gets easy for everyone to have the best provider in a single go with the help of product reviews.
It is excellent for beginners or startups to get valuable knowledge from an experienced person. Even, you can able to learn from their mistakes. It saves you a lot of time and energy. So, you can’t repeat the same errors they have made.
I hope Constant Contact Review 2022 will help you out by finding the best service provider for your business and clears your many queries.